On the Genfer Autosalon 2010 Audi has unveiled the Audi A1. Due to this unveiling a Online Microsite was launched in two phases. While the first phase the so called talk-phase launched before the Genfer Autosalon in December 2009 and teased the upcoming “big thing”, the second phase of the microsite was launched in february 2010. The microsites consists of many modules, where the user can expplore the car in many ways. For example a 360° turn shows all sites of the car and the designers from Audi, who created the A1 talk about the main features in different videos. Furthermore the user can customize his own indivudual A1 or can choose between 5 diamonds, which the designers of Audi have created. Besides these modules the user can follow the communication about the Audi A1 in social networks like twitter, youtube, facebook or in blogs in a community modul on the site.

client: Audi AG

agency: Neue Digitale / Razorfish GmbH

time: october 2009 – march 2010

my tasks:
- planning and realization in time and budget
- organization and coordination internal and external (other suppliers) as well as communication with the client
- project supervision and quality management as “Face to the Customer”during the development and installation on site

to the online web special

On the IAA 2009 Audi has unveiled the Audi e-tron, their first electric vehicle. Due to this unveiling a Online Microsite has launched in two phases. While the first phase that launched before the IAA and showed the communication buzz of Audi, the second phase of the microsite has launched directly after the unveiling. Here the User can see the car in a 360° turn and movies. Furthermore the user can follow the communication about the Audi e-tron in social networks like twitter, youtube or in blogs in a buzz modul on the site.

client: Audi AG

agency: Neue Digitale / Razorfish GmbH

time: july – september 2009

my tasks:
- planning in time and budget
- organization and coordination as well as communication with the client
- project supervision and quality management as “Face to the Customer”during the development and installation on site

to the online web special

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In Cartagena, Spain ARQUA recently opened – the new national museum of deep sea archaeology. One part of the Auditorium Cultural Underwater is this interactive media installation – an interactive table.

On this table the visitor can find basic information about 88 Spanish and foreign ship-wrecks, ports and anchorages
located across the Mediterranean Sea. The presentation of shipwrecks is divided in six historic periods. Each position of a shipwreck or a port and anchorage is shown on the central map and offers a record card with textual
and graphic information about the chosen element.

The application is developed in Flash (CS4) and connected with the physical sensory, that is installed under the table board, to  provide the visitor the access to the content while touching the icons.

client: GPD – General de Producciones y Diseño, Spain and ARQUA – Museo Nacional de Arqueología Subacuática

agency: ART + COM AG

time: september – december 2008

my tasks:
- planning in time and budget
- organization and coordination as well as communication with the client
- project supervision and quality management as “Face to the Customer”during the development and installation on site

to the website of the museum

Feel free to contact via Xing or Email

I am a member of the EAT Freelancer Network

I have about 5 years experience as account manager and project manager. In the field of online- and dialogue marketing I have been in charge of online activities of clients like Audi, Volkswagen, BMW MINI, Sony Germany, UBS, Berliner Sparkasse, T-Home and Vodafone.

Furthermore i have worked as project manager in the field of digital media and its transfer into installations, that can be found not only in museums, showrooms, visitor centers and science centers but also at trade fairs and events.

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professional experience:

since 04/2010:
Scholz & Friends Interactive, Berlin
_clients: Vodafone

since 06/2008:
EAT (http://www.everybodyalltogether.com)
Project management on projects, that are realized within the EAT network

07/2009 – 02/2010:
Neue Digitale / Razorfish, Berlin
_clients: Audi

02/2009 – 06/2009:
comrepublic GmbH, Berlin
_clients: VfL Wolfsburg

06/2008 – 12/2008:
ART+COM AG, Berlin
_clients: Volkswagen Autostadt, Otto Bock, ARQUA – Museo Nacional de Arqueología Subacuática

10/2007 – 05/2008:
Plantage* Agentur für Kommunikation GmbH & Co.KG, Berlin, Project Manager Interactive
_clients: BMW MINI, SONY Deutschland, SIXT

02/2005 – 09/2007:
argonauten G2 GmbH, Berlin, Account Manager
_clients: Volkswagen, UBS, Berliner Sparkasse, T-Home

01/2004 – 04/2004:
tell-mi GmbH, Wilhelmshaven, project assistant

07/2003 – 10/2003:
New Voice GmbH, Oldenburg, internship project management

09/2002 – 07/2003:
Die Nordsee GmbH, Wilhelmshaven, project leader of an online project within the sudies

03/2002 – 07/2002:
Gateway UK Ltd., London, internship, organisation and customer support

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education:

03/1999 – 08/2004
University of Applied Sciences Wilhelmshaven, Dipl.-Kffr.
Study of business administration, specialised in tourism
economics
main subjects
- information and media management
- Destination Management

09/2001 – 09/2003
Cultural organisation of the university: Cooperation on
organization and realization of cultural events

02/2001 – 07/2001
University of Oviedo, Spain
study term, participation of the Sokrates/Erasmus program

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Downloads

This is the first project we have realized exclusively within the network EAT.

client: synectic software & services gmbh

time: mai – september 2009

my tasks:
- planning in time and budget
- organization and coordination as well as communication with the client
- project supervision and quality management as “Face to the Customer”

URL: www.synectic.de

As car sharing you can reserve a smart, mini, BMW or Mercedes, which are available on several Sixt station and parking place within the city, via internet. Using a member card you can open the car and enjoy you trip.

client: SIXT AG

agency: Plantage

time: march – may 2008

my tasks:
- planning and realization of the project in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of a project team with up to 5 persons (internal and external service providers)
- overall project supervision and quality management as “Face to the Customer”

URL: www.SixtiCarClub.de

client: Sony Deutschland

agency: Plantage

time: oktober – december 2007

my tasks:
- organization and coordination of the maintenance phase while the contest inclusice of several updates and tracking
- project supervision and quality management as “Face to the Customer”

URL: www.Sony.de/HD-Test

What are the visions for the future? What do you think a normal day will be like in the year 2028? What will the car of the future be like? These are the question the website deals with.

Along a film the user is guided through a normal day in the year 2028. A Father is talking with his son about daily business and in some parts they are extravagating into the past. Within the movie specific topics and visions are teased and the user get the possibillity to enter the second level. There the user will get detailled information about the vision of the furure explained by experts of volkswagen (interviews) and can have a look on the future cars designed by the volkswagen designer in potsdam.

client: Volkswagen

agency: argonauten G2

time: january – september 2007

my tasks:
- in charge of the conceptual and design phase of this project
- planning of the project in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations in the first phase of conception
- organization and coordniation of the film production (storyboarding, casting, shooting, first parts of the post production)
- co-operation with volkswagen designers in potsdam to develop the future cars
- organization and leading of a project team with up to 15 persons (internal and external service providers)
- overall project supervision and quality management as “Face to the Customer”

URL: www.volkswagen2028.com

client: Volkswagen

agency: argonauten G2

time: april – june 2007

my tasks:
- planning and realization of the project in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of a project team with up to 5 persons (internal and external service providers)
- overall project supervision and quality management as “Face to the Customer”

URL: (not online anymore)

Ziel dieser Applikation ist es, den ersten Schritt in der Kundenberatung Online zu vollziehen. Nach Durchlaufen der Fragen und der Empfehlung kann sich diese der User als PDF herunterladen und einen persönlichen Beratungstermin in seinem PKC (Privatkundencenter) vereinbaren. Mit Ausfüllen der Terminvereinbarung werden die Daten des Users gespeichert und eine eindeutige ID wird vergeben. Beim Beratunsgespräch kann sich der zuständige Mitarbeiter diesen Fragenkatalog über eine Adminoberfläche durch Eingabe der ID anzeigen lassen und hat so eine Basis für ein vertiefendes Beratungsgespräch. Die Online abgegebenen Daten können geändert und für eine spätere Verwendung erneut abgespeichert werden.

Neben dieser Online- / Kunden-Verison gibt es auch eine Beraterversion dieser Applikation. Ebenfalls webbasiert kann diese über die IP-Adresse der Berliner-Sparkasse aufgerufen werden. Neben dem generellen Fragenkatalog hat der Berater hier noch zusätzliche Optionen zur Verfeinerung der Empfehlung.

Gelauncht im Juni 2006 hat sich diese Applikation als fester Bestandteil in dem Beratungsprozess der Berliner Sparkasse etabliert und wird auch bei Erstkontakten als unterstützendes Instrument zur Beratung herangezogen.

client: Berliner Sparkasse

agency: argonauten G2

time: april – june 2006

my tasks:
- overall: supervision / consulting of the client and quality management as “face to the customer”
- plannung and implementation of the projects in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of the project teams of up to 8 people (internal, external service providers)

URL: www.berliner-sparkasse.de/giro

Ziel der Microsite ist es, als dauerhaftes Tool der Berliner Sparkasse dem User die Möglichkeit zu geben, sich interaktiv mit den Girokonten auseinder zu setzen. Durch zielgruppenbezogene Ansprache in Form von Testimonials sollen sich die User wiedererkennen bzw. sich einem Testimonials zugehörig fühlen und so das passende Girokonto für sich finden. Diese Microsite wurde im Rahmen der Girokampagne 2007 gelauncht.

client: Berliner Sparkasse

agency: argonauten G2

time: march – may 2007

my tasks:
- overall: supervision / consulting of the client and quality management as “face to the customer”
- plannung and implementation of the projects in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of the project teams of up to 10 people (internal, external service providers like a media agency)

URL: www.berliner-sparkasse.de/giro2007

emotionalisation of the company’s brand by focusing on the real fun of driving enabled by the new cabriolet

client: Volkswagen

agency: argonauten G2

time: august – september 2005

my tasks:
- planning and realization of the project in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of a project team with up to 5 persons (internal and external service providers)
- overall project supervision and quality management as “Face to the Customer”

URL: (not online anymore)

View the UBS mortgage calculator

View the UBS Fiscalife calculator

View the UBS Card Finder

client: UBS

agency: argonauten G2

time: april 2005 – June 2007

my tasks:
- consulting, overall supervision and quality management of the client as account manager (charge of budget)
- planning and realization of several project in scope, time, quality and budget as well as team leading (up to 8 persons)
- evaluation of the ideas concerning feasibility, clients’ needs and expectations

(not online anymore)

View the microsite UBS quotes

client: UBS

agency: argonauten G2

time: april 2005 – June 2007

my tasks:
- consulting, overall supervision and quality management of the client as account manager (charge of budget)
- planning and realization of several project in scope, time, quality and budget as well as team leading (up to 8 persons)
- evaluation of the ideas concerning feasibility, clients’ needs and expectations

The Contents (news, weather, event information) are going to be updated on demand or after defined time slices. The look of the setting changes with each season and little animations give the impression of a moving place where the user can explore new things.

client: Berliner Sparkasse

agency: argonauten G2

time: september – november 2006

my tasks:
- overall: supervision / consulting of the client and quality management as “face to the customer”
- plannung and implementation of the projects in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of the project teams of up to 10 people (internal, external service providers and partner (BerlinOnline)

URL: www.berliner-sparkasse.de/Screensaver_Download

Besides the campaign microsite, which takes up the key visual of the offline campaign and carrys on online, a banner campaign were developed. Also a second microsite was created for the target group 18 to 25 years old, where customer of the age could log in with an individal code, which they have reveived via a offline mailing to create and order a special t-shirt.Within the pick up in a selected branch bank the consultants of the Berliner Sparkasse got the possibility to get in contact with the customer and to give them detailed information about the products, especially about the bank giro accounts.

client: Berliner Sparkasse

agency: argonauten G2

time: february – may 2005

my tasks:
- overall: supervision / consulting of the client and quality management as “face to the customer”
- plannung and implementation of the projects in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of the project teams of up to 10 people (internal, external service providers like a media agency)

URL: (not online anymore)

Along a film the user is guided through the mulimedial experience. Defined entry points give the user the possibilty to explore the 4 areas “evolution”, “design”, “flexibility” and “dynamic” with detailed information.

client: Volkswagen

agency: argonauten G2

time: july – september 2006

my tasks:
- planning and realization of the project in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of a project team with up to 7 persons (internal and external service providers)
- overall project supervision and quality management as “Face to the Customer”

URL: www.volkswagen.co.uk/concept_cars (only available on the uk-website after roll-out)

aims:
brand establishment of the Golf R32 as the only high performance golf in his category as well as strengthening of the brand dimension “fun and individuality”

client: Volkswagen

agency: argonauten G2

time: august – september 2005

my tasks:
- planning and realization of the project in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of a project team with up to 5 persons (internal and external service providers)
- overall project supervision and quality management as “Face to the Customer”

URL: www.volkswagen.com/GolfR32

The aim of the Touareg special on the volkswagen.com website was to bring the Dakar Rally motorsport legend to life on the Internet. Based on screen-filled, emotional audio and videobackgrounds the context-sensitves informations and detailed video features are presented. This princple guides the user through the four areas of the special – when he marvels at the race course on the interactive map, when he informs himself about the actual positions of the race cars via GPS-locating, when he explores the RaceTouareg in a 3D environment, when he gets to know the drivers and the whole team throughs interviews or when he looks at the most fascinating pictures of the whole volkswagen dakar history in the online-gallery.
Accompanying media campaigns draw the attention to the website also.

client: Volkswagen

agency: argonauten G2

time: october – december 2005, october – december 2006

- planning and realization of the project in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of a project team with up to 10 persons (internal and external service providers like sound, 3D, translation, media agency and volkswagen motor sports)
- overall project supervision and quality management as “Face to the Customer”

(not online any longer)

In the course of the communication there was the wold premiere of the film trailer exclusively on volkswagen.com. In the second phase the webspecial was launched in parallel with film opening in the cinemas. On this microsite the user could explore the spectacle behind the scenes and could have a look on exclusive movies of the shooting.

client: Volkswagen

agency: argonauten G2

time: april – december 2005

my tasks:
- planning and realization of the project in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- internal co-operation in terms of content in all phases of the project to reach the defined aims
- organisation and leading of a project team with up to 10 persons (internal and external service providers like media and translation)
- external cooperation with DDB USA to get the required approvals from the management of peter jackson
- overall project supervision and quality management as “Face to the Customer”

URL: (not online anymore)

The user enters the special through the emotional yet informative film scenes. A narrator leads through the presentation and introduces the car and its features. He also directly encourages the user to enter one of the four chapters and learn more about specific characteristics of the vehicle.
Detailed information can be found in one of the four chapters that can be reached in two different ways: on the one hand the user can enjoy the main film from beginning to end. This approach takes the user to an overview screen which he can use as the starting point for his exploration of the chapters. The less patient user can on the other hand use the hotspots within the film to enter chapters directly. Within each chapter the user is invited to further explore highlight features of the new Passat Estate.

Marketing Communication Strategy:
- Positioning of the new Passat Variant as an elegant design-oriented estate offering above-average space, outstanding suitability for daily use and comfort which sets standards in the segment.
- Use of modern multimedia communication technologies to offer users and future customers a comprehensive and impressive product experience.

Creative Strategy:
- Use of modern multimedia communication technologies and 3D-integration to offer users and future customers a comprehensive and impressive product experience.
- In an infotainment film the Passat Variant Special combines emotional appeal with detailed insights into its sophisticated technology, resulting in a successful mixture of a virtual 3D world and real images with the typical Volkswagen look.

client: Volkswagen

agency: argonauten G2

time: April – July 2006

my tasks:
- planning and realization of the project in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of a project team with up to 15 persons (internal and external service providers like sound, 3D, casting and recording of the voice over, translation)
- overall project supervision and quality management as “Face to the Customer”

URL: (not online anymore)

In each of the four areas Elegance, Comfort, Intelligence and Safety the user can find video spots and interactive modules allowing them to discover and experience the product highlights of the new Passat. The design and interactive concept supports throughout the new Passat’s claims to outstanding quality, beauty and majesty. Flowing, elegant lead-ins take users along the way without any interruptions to the flow of information from aggressive animations. There is perfect harmony between the message and its presentation.

client: Volkswagen

agency: argonauten G2

time: february – april 2005

my tasks:
- planning and implementation of the project in scope, time, quality and budget (partially)
- evaluation of the ideas concerning feasibility and clients’ needs and expectations (partially)
- co-operation in terms of content in all phases of the project to reach the defined aims (partially)
- organization and leading of the project team with up to 8 persons (internal und external) (partially)

URL: (not online anymore)

The creative solution approach bases on the connection of two methods to present the information:
The off-road capability is demonstrated by an image film in the great outdoors. The sportive performance is presented by using the technical dates in an clean laboratory environment.

The web special lives of the contrasties changings between these to worlds, but focusses on the car during the whole experience.

client: Volkswagen

agency: argonauten G2

time: july – september 2006

my tasks:
- planning and realization of the project in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of a project team with up to 7 persons (internal and external service providers)
- overall project supervision and quality management as “Face to the Customer”

URL: www.volkswagen.co.uk/concept_cars (only available on the uk-website after roll-out)

This multimedial experience is a composition of powerful music, strong 3D-renderings and detailed audio / visual and textual content to satisfy the information needs.

client: Volkswagen

agency: argonauten G2

time: september – november 2006

my tasks:
- planning and realization of the project in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of a project team with up to 7 persons (internal and external service providers)
- overall project supervision and quality management as “Face to the Customer”

URL: www.volkswagen.co.uk/concept_cars (only available on the uk-website after roll-out)

client: Volkswagen

agency: argonauten G2

time: july – september 2006

my tasks:
- planning and realization of the project in scope, time, quality and budget
- evaluation of the ideas concerning feasibility, clients’ needs and expectations
- co-operation in terms of content in all phases of the project to reach the defined aims
- organization and leading of a project team with up to 7 persons (internal and external service providers)
- overall project supervision and quality management as “Face to the Customer”

URL: www.volkswagen.co.uk/concept_cars (only available on the uk-website after roll-out)